The overall goal of the product is to demonstrate--both graphically and numerically--the increased profitability potential of diverting shelf space to more profitable categories and brands.

The premise for using the tool is to engage the buyer in a discussion regarding shelf space utilization with readily known information. This information is straightforward data collected from syndicated sources, store audits or directly from the buyer. Examples include store/chain sales, gross margin, number of stores, SKUs per store, cubic feet of shelf space and DPP. As shown below, the system is presented in a simple, uncomplicated manner to facilitate ease-of-use.

System Functions

Capacity to perform analysis on six different categories, brands or products. "What-if" capabilities across the six different categories, brands or products regarding shelf space utilization and average volume for the new space. Data table and graphical printing Ten different graphical analysis modes

The major benefit of the system is through use of the "what-if" capabilities, the sales person can demonstrate using various assumptions the advantages of diverting shelf space to your products and brands to the buyer in his/her office.

The system runs on any PC or notebook computer running Microsoft Windows™.